Effective Date: August 10, 2026
This Privacy Policy describes how Rodriguez & Williamson, PLLC ("the Firm," "we," "us," or "our") collects, uses, discloses, and protects information in connection with your use of www.rodriguezwilliamson.com (the "Site"), our online chat assistant, and text messages exchanged with the Firm. This Privacy Policy should be read together with our Terms of Use, which governs your use of the Site generally. By using the Site, submitting a form, chatting with our chat assistant, or texting with the Firm, you agree to the practices described in this Privacy Policy.
1. Not Legal Advice; No Attorney-Client Relationship
This Privacy Policy describes our data practices only — it does not create an attorney-client relationship. Nothing you submit through the Site, our chat assistant, or text messaging is treated as confidential or privileged unless and until the Firm has agreed to represent you through a signed engagement agreement. Please do not send sensitive or confidential details about your legal matter through the Site, chat assistant, or text message until an attorney-client relationship has been established. See our Terms of Use for more information.
2. Information We Collect
a. Information You Provide Directly
- Contact and intake information, such as your name, phone number, email address, and mailing address
- Information about your legal matter that you choose to share through a contact form, phone call, chat conversation, or text message
- Scheduling information when you request or confirm a consultation
- Payment information when you pay for services through our online payment processor, LawPay — LawPay processes and stores your payment card or bank information directly; the Firm does not store your full payment card number
- Any other information you voluntarily provide when corresponding with us
b. Information Collected Through Our Chat Assistant
The Site uses a third-party AI-powered chat tool to answer general questions and help route inquiries to our staff. When you use the chat assistant, we — and our chat vendor, operating under its own privacy policy and terms — may collect the information you type into the chat, such as your name, contact information, and a general description of your inquiry, so a member of our team can follow up with you. Chat transcripts may be stored and reviewed by Firm staff and, where applicable, our chat vendor, for quality, training, and follow-up purposes.
c. Information Collected Through Text Messaging (SMS)
If you provide your mobile phone number to the Firm and opt in to receive text messages, we may text you regarding your inquiry or matter, such as appointment reminders, requests for documents, and scheduling confirmations. See Section 6 (Text Messaging Program) below for full details, including how to opt out.
d. Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect certain information through cookies, web beacons, and similar technologies, including:
- IP address and general (non-precise) location
- Browser type, device type, and operating system
- Pages viewed, links clicked, time on page, and referring or exit pages
- Analytics data collected through tools such as Google Analytics
- Advertising and retargeting data collected through pixels (for example, Meta/Facebook Pixel, Google Ads, or LinkedIn Insight Tag), which may be used to show Firm advertising to you on other websites and platforms
3. How We Use Information
- Respond to your inquiry and evaluate whether the Firm may be able to assist you
- Schedule and manage consultations and appointments
- Communicate with you about your matter, including by phone, email, or text
- Process payments through LawPay
- Operate, maintain, secure, and improve the Site and chat assistant
- Understand how visitors use the Site through analytics
- Deliver and measure the performance of our advertising
- Comply with our legal, regulatory, and professional obligations, including recordkeeping obligations under the Rules Regulating The Florida Bar
- Any other purpose disclosed to you at the time information is collected, or with your consent
4. How We Share Information
We do not sell your personal information. We may share information with:
- Service providers who perform functions on our behalf, such as our website host, our chat assistant vendor, our text messaging/telephone platform provider, our payment processor (LawPay), email providers, and the analytics and advertising providers described in Section 2(d) — each governed by its own privacy practices
- Co-counsel, expert witnesses, or other third parties, but only in connection with an actual engagement and consistent with our confidentiality obligations under the Rules Regulating The Florida Bar
- Government authorities, courts, or other parties when required by law, subpoena, or court order, or to protect the rights, property, or safety of the Firm, our clients, or others
- A successor entity in the event of a merger, acquisition, or sale of Firm assets
- Any other party with your consent
5. Cookies and Tracking Technologies
The Site uses cookies and similar technologies, including Google Analytics for site analytics and advertising pixels (such as Meta/Facebook Pixel, Google Ads, or LinkedIn Insight Tag) for retargeting Firm advertisements to prior visitors. You can control cookies through your browser settings, and you can opt out of interest-based advertising through tools such as Google Ads Settings, Meta's ad preferences, and the Digital Advertising Alliance's opt-out page at optout.aboutads.info. Blocking cookies may affect how the Site functions. The Site does not currently respond to browser “Do Not Track” signals.
6. Text Messaging (SMS) Program
By providing your mobile phone number to the Firm and affirmatively opting in — for example, by checking a consent box on an intake form, providing your number during a call and agreeing to be texted, or texting the Firm first — you consent to receive text messages from Rodriguez & Williamson, PLLC related to your inquiry or matter, such as appointment and consultation reminders, requests for information or documents, scheduling, and other case- or service-related communications.
- Consent is not required to obtain legal services from the Firm.
- Message frequency varies based on your matter and your communications with our office. Message and data rates may apply.
- Reply STOP at any time to opt out of text messages from the Firm. Reply HELP for assistance. You may also contact any of our offices listed in Section 13 to opt out.
- Carriers are not liable for delayed or undelivered messages.
- The Firm's text messaging program is currently used for case- and service-related communications only, not marketing or promotional messages. If that changes, we will obtain separate prior express written consent, as required by the Telephone Consumer Protection Act (TCPA) and the Florida Telephone Solicitation Act, before sending promotional texts.
- Text messaging is not a secure or confidential method of communication. Please do not text sensitive or confidential details about your legal matter, and do not rely on text messaging to establish an attorney-client relationship.
- Your mobile number and opt-in consent will not be shared with third parties or affiliates for their own marketing purposes. This does not include service providers, such as our texting platform provider, who help us deliver text messages to you.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information submitted through the Site, chat assistant, and text messaging from unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure. Please do not send highly sensitive or confidential information about your legal matter by email, chat, or text; if you become a client, we will direct you to more secure means of communication as appropriate.
8. Data Retention
We retain information collected through the Site, chat assistant, and text messaging for as long as reasonably necessary for the purposes described in this Privacy Policy, to comply with our legal and professional obligations — including file-retention obligations under the Rules Regulating The Florida Bar for actual client matters — to resolve disputes, and to enforce our agreements. Information is securely deleted or de-identified when it is no longer needed.
9. Your Choices
- Marketing communications: You may opt out of marketing emails using the unsubscribe link included in any such email, and out of text messages as described in Section 6.
- Cookies: You may adjust your browser or device settings to limit cookies, as described in Section 5.
- Access, correction, or deletion: Depending on your state of residence, you may have the right to request access to, correction of, or deletion of personal information we hold about you. You may submit a request using the contact information in Section 13, and we will respond consistent with applicable law. We may need to retain certain information to comply with our legal and professional recordkeeping obligations, particularly for actual client files.
10. Children's Privacy
The Site is not directed to, and we do not knowingly collect personal information from, children under the age of 13. If you believe a child has provided us with personal information, please contact us using the information in Section 13 so we can delete it.
11. Third-Party Links and Services
The Site may link to or integrate third-party services, including LawPay, social media platforms, and our chat assistant vendor. Those third parties operate under their own privacy policies, which we encourage you to review. This Privacy Policy does not apply to, and the Firm is not responsible for, the privacy practices of third-party websites or services.
12. Changes to This Privacy Policy
We may revise this Privacy Policy from time to time. The "Effective Date" above reflects the last revision. Continued use of the Site, our chat assistant, or text messaging after changes are posted constitutes acceptance of the revised Privacy Policy.
13. Contact Us
Questions about this Privacy Policy, or requests regarding your personal information, may be directed to:
Email: contact@rodriguezwilliamson.com
Tampa: 1600 E 8th Ave, Suite A200, Tampa, FL 33605 — (813) 320-7500
Orlando: 300 S Orange Ave, #1000, Orlando, FL 32801 — (407) 584-2000
Miami: 1111 Brickell Ave, 10th Floor, Miami, FL 33131 — (305) 206-9900